Organic stores · Arequipa · Cusco · Pisac · Brand book · 3 Instagram accounts · in progress

Doorganic

“To be able to create the brand book for the website and for social media.”— what the founder asked for

21 hof work, by git
4days: Sep 29 to Oct 2
3Instagram accounts: wholesale, Arequipa, Cusco-Pisac
25post templates

Doorganic brand book I want one like this

Doorganic brand book

scroll · the story of the work

The brief

“To be able to create the brand book for the website and for social media.”

— what the founder asked for

And on seeing the first ones: “But I want to see the page.”

29.09Liz's materials arrive: her brand book and five voice notes.
30.09Six bases; Liz: “But I want to see the page.”
30.09Stand 5 becomes stand 1: the model for everything.
01.10Palette, header and seal refined on stand 1.
02.10Brand system v1: templates, posts and rules.

Where it all came from

It all grew out of Guamán Poma

Liz had no photos of her plant, and there would be no photo shoot. Felipe Guamán Poma de Ayala's drawings from 1615 — sowing, harvest, the chasqui — are in the public domain: we painted them in Doorganic's colors, and they became the brand's voice.

The path

References → stands → the chosen one

1References

Thirty numbered references, R1–R30: home pages, wholesale, stores, color, symbols, products without photos. Answers come as numbers.

2Variants

1 The map and the switchesNot chosen

3 Torn paper and stickersNot chosen

4 Andean chronicleNot chosen

5 Poma and the product up frontChosen

3The chosen one

“I like that you made something like a fan of the products we have.” Stand 5 became stand 1, the model for everything else: Liz's brand book exactly as she sent it, Guamán Poma in color and a fan of her products.

How it was made